Happy DPC Day. Now Let's Break Healthcare.

Today is DPC Day—a day to celebrate the physicians, practices, and patients who are proving there's a better way to do healthcare in America.

If you're reading this, you probably already know the story. You know that our healthcare system is fundamentally broken. You know that the fee-for-service model incentivizes volume over value, complexity over clarity, and transactions over relationships.

And you know that Direct Primary Care offers a radically different vision.

No insurance middlemen. No 15-minute visits. No endless paperwork. Just doctors and patients, working together, the way healthcare should be.

The Movement Is Working

The numbers tell the story. There are now over 1,500 DPC practices across all 50 states, serving hundreds of thousands of patients. The movement has grown from a handful of pioneers to a genuine force in American healthcare.

More importantly, it's working. DPC patients report higher satisfaction. DPC physicians report less burnout. Studies consistently show better outcomes at lower costs.

This isn't theoretical anymore. It's proven.

But We're Just Getting Started

Here's the thing: as far as DPC has come, the vast majority of Americans still don't know it exists. Most people assume their only options are traditional insurance-based care or going without.

They don't know there's a third way.

And even those who discover DPC often face barriers. Finding a practice can be difficult. Understanding the model takes explanation. The technology experience often falls short of what patients expect in 2024.

The movement is working, but it's not yet winning.

Technology's Role

We believe technology has a crucial role to play in accelerating DPC's growth. Not technology for technology's sake—but thoughtfully designed tools that:

• Make DPC discoverable — Help patients find and understand their options
• Reduce friction — Make joining and staying in a DPC practice effortless
• Enable the relationship — Support (not replace) the doctor-patient connection
• Free up physician time — Automate the administrative, amplify the human

What We're Building

At Direct Care Technology, we're building Practice Portal—the platform DPC practices deserve. Not a watered-down version of enterprise healthcare software. Not a generic practice management tool with a DPC label slapped on it.

We're building from first principles, asking: what would healthcare technology look like if it were designed for direct relationships?

The answer looks different from what exists today:

A Call to Action

On this DPC Day, we want to do more than celebrate. We want to challenge everyone in the DPC community—physicians, patients, technologists, advocates—to think bigger.

The healthcare system won't fix itself. Insurance companies won't voluntarily give up control. Hospital systems won't suddenly prioritize patients over profits.

Change will come from the edges. From physicians brave enough to try something different. From patients willing to vote with their feet. From technologists committed to building tools that serve the movement.

DPC isn't just an alternative practice model. It's a proof of concept for a better healthcare system. Every practice that opens, every patient that joins, every success story that spreads—it all builds toward a tipping point.

Happy DPC Day

To the physicians running DPC practices: thank you for your courage and commitment. You're not just treating patients—you're building the future of healthcare.

To the patients who've chosen DPC: thank you for believing there's a better way. Your choice matters more than you know.

To everyone working to grow this movement: let's keep pushing. The system is more fragile than it looks. The alternatives are more viable than people realize.

The breaking point is coming. Let's make sure we're ready.

Happy DPC Day. Now let's break healthcare.