Making Direct Primary Care
the standard of care.
We believe healthcare should be personal, accessible, and transparent. Our mission is to build the infrastructure that allows independent practices to compete—and win—against the status quo.
Removing the intermediaries between care and cure.
Our Core Beliefs
The current healthcare model is failing both patients and providers. We are building a future where technology serves humanity, not insurance codes.
Physician Autonomy
Doctors should answer to their patients, not administrators. We build tools that enable physicians to run lean, profitable practices without selling out to hospital systems.
Patient Centricity
Care happens in the exam room, not in the billing department. Our technology automates the backend so that every interaction is focused on health outcomes.
Accessible Quality
High-quality concierge medicine shouldn't be just for the 1%. By reducing overhead through technology, we help DPC practices lower prices and serve wider communities.
Invisible Infrastructure
The best technology gets out of the way. We don't measure success by "time on site" or clicks. We measure it by how much time we save you, so you can spend it listening to your patients. We are designing the operating system that makes DPC scalable for the millions of Americans who need it.
The "System" is broken.
We're helping you opt out.
For decades, primary care has been slowly crushed by administrative burden. Insurance companies dictate care, EMRs are designed for billing rather than healing, and the average doctor spends 2 hours on paperwork for every hour with a patient.
Direct Primary Care is the only sustainable path forward. It aligns incentives, lowers costs, and improves outcomes. But scaling a DPC practice is hard. The technology stack has been fragmented and expensive—until now.
Join the movement.
Whether you are a physician looking to break free, or a practice owner looking to scale, we have the tools you need.