The System is Broken

Medicine belongs to Doctors & Patients.

Insurance companies have turned care into a commodity and patients into data points. It is time to declare independence from the administrative burden.

The System
Pre-Authorization Denied
Coding Error (ICD-10) Pending
Admin Time 4.5 hrs/day
Care Delivered Overhead
Direct Care
100%
Patient Focused

The Five Pillars of Independence

We believe that healthcare is a human relationship, not a transaction. To restore the sanctity of medicine, we must adhere to these fundamental truths.

No Middlemen

The insurance company does not practice medicine. They should not dictate care. We remove the third-party payer to align incentives strictly between doctor and patient.

Radical Transparency

No hidden fees. No surprise bills. No opaque pricing structures. We believe knowing the cost of care is a fundamental right of the patient.

Unhurried Care

The "7-minute visit" is a symptom of a broken system. We reclaim time as a diagnostic tool. Listening is the most powerful technology we possess.

Clinical Autonomy

Physicians must be free to practice according to their training and conscience, not the arbitrary rules of claims adjusters or hospital administrators.

Technology for Freedom

We don't build software to maximize billing codes. We build infrastructure that empowers the direct model. Our tools are weapons in the fight against bureaucracy—automating the mundane so you can focus on the miraculous.

This is where we come in
The Reality Check

The Roundabout vs.
The Direct Path

In the traditional system, for every $1 spent on healthcare, only a fraction reaches the physician-patient encounter. The rest feeds a bloated administrative state.

Fee-For-Service (The Trap)

Doctors are rewarded for volume, not value. This forces shorter visits, more referrals, and unnecessary testing to generate revenue.

Direct Care (The Freedom)

A simple monthly membership. Doctors are rewarded for keeping patients healthy. Incentives are perfectly aligned.

Patient
DIRECT
Physician

Are you ready to opt out?

The tools exist. The model is proven. The only thing missing is you. Join the movement of physicians reclaiming their profession.